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Our History

Our Founder

Alain Lemieux, founding President and now Executive Chairman of the World Sports Alliance Intergovernmental organization (WSA), is recognized as an expert in the field of artificial sports surfaces. In 2003, he founded, XL Generation International Inc., a NASDAQ-listed and publicly traded sports surfaces manufacturer and marketer of the revolutionary XL TURF Technology, which was originally patented by Mr. Lemieux and is currently used in several large-scale athletic venues. Additionaly the turf garnered the endorsement of many top football (soccer) players. In September 2003, Alain Lemieux, while still at XL Generation International and acting through the UEFA Artificial Turf Testing Program for Professional Football Clubs, donated a full-size football pitch to DAFC a Scottish Premier League Football Club. Because artificial turf could be used 24 hours a day, it became possible to open the stadium to the community.

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Youth Empowerment through Sports

With the participation of the Dumferline Local Police Department and the support of the Carnegie Foundation, XL Generation International developed a pilot project for youth sports.  The project consisted of a program meant for the teens of the community to encourage them to play football (soccer) and stay off the streets. This was an initiative undertaken in a city with high levels of youth crimes. A few months later Alain Lemieux received a warm thank you video explaining how successful the program was and that the police records showed a significant decrease of about 50% in the juvenile crime rate. To this day the project remains having evolved into a permanent Program called the Twilight Football Initiative, proving that sports can be used as a tool for long lasting social change.

The International Year of Sport and Physical Education

At the end of 2004, Alain Lemieux was invited by the Swiss Embassy to attend a UN Event in London, where Mr. Adolph Ogi, former President of the Swiss Confederation and Special Advisor on Sport for Development and Peace to Kofi Annan, then United Nations Secretary-General, announced that 2005 would be the International Year of Sport and Physical Education. At this event, Alain Lemieux was invited to talk about the Dumferline project and its positive impact on society. Several of the UN attendees suggested that Mr. Lemieux submit such a project in support of the Millennium Development Goals (MDGs) to the UN Economic and Social Council (ECOSOC). Alain Lemieux was convinced that sports held great potential for bringing people together and for fostering development and, therefore, he sought to initiate a program that would benefit underprivileged children.

Year of SDP

"We must use the power of sport

as an agent for social change"

Kofi Annan (1938-2018)

United Nations Secretary General (1997-2006)

The World Sports Alliance Initiative

In early 2006, Mr. Lemieux created the XL Generation Foundation and with the support and guidance of  the United Nations Department of Economic and Social Affairs (UNDESA), and UN-NGO-IRENE, eventually led to the creation of The World Sports Alliance Partnership Initiative; a global public-private, multi-stakeholder partnership initiative in support of the Millennium Development Goals (MDGs). The initiaitve was first introduced at the 2006 High-Level Ministerial Segment of the United Nations Economic and Social Council – ECOSOC in Geneva. The World Sports Alliance initiative received prestigious support from H.H. King Mohammed VI of Morocco, which was the first time in the entire history of the UN that an initiative was ever directly supported by a solo head of state. The WSA’s Socio-Economic Initiative was welcomed by many dignitaries, among them; Mr. Ali Hachani President of ECOSOC-2006, Mr. Amir Dossal, Executive Director of UNFIP, Amb. Anwarul K. Chowdhury, UN Under-Secretary amongst others. The event as reported in the 2006 ECOSOC BOOK which can be on the viewed here: See Pages 212-213 and Pages 227-228.

World Sports Alliance: Gains Momentum

In September 2006, the World Sports Alliance Partnership Initiative was invited to sponsor and participate in partnership with UN DESA, NGO-IRENE for the Millennium Development Goals (MDG’s) Education and Training through Sport Pedagogical and Didactic Tools Workshop at the United Nations Headquarters. The event wsa coordinated by François Loriot from AIFOMD (the International Association of MDG Trainers) along with  15 specialists, from Asia, Africa, Europe, Latin America and North America. In December 2006, in Amman, Jordan, the UN DESA, NGO IRENE approved an agreement to develop a tripartite partnership with the WSA and with the International Association of Economic and Social Councils (AICESIS) to support the creation of Regional Centers of Excellence for MDG Training and to establish a network of WSA Community Centers. In January 2007, a Memorandum of Understanding implementing that agreement was signed between UN NGO IRENE on behalf of UN DESA NGO section and the WSA.

L to R: Mr. Gordon Tapper, President, Give them a Hand Foundation; H.E. Ms. Zoulika Nasri, First Advisor to the King of Morocco; Alain Lemieux, President, XL Generation Foundation.
L to R: Mr. Gordon Tapper, President, Give them a Hand Foundation; H.E. Ms. Zoulika Nasri, First Advisor to the King of Morocco; Alain Lemieux, President, XL Generation Foundation.

The World Sports Alliance

Intergovernmental Organization

The September workshop led to the May 2007 International Seminar of MDG Experimentation held in Rabat, Morocco, which was sponsored by WSA and hosted by the Mohamed V Foundation for Solidarity in partnership with UN-NGO-IRENE. The event brought together Sports Ministers, various  International Sports Experts and representatives of relevant UN Agencies. At that event, in May 2007, the WSA became an Intergovernmental Organization (IGO). An Intergovernmental Organization is an organization comprised of sovereign states, known as Member States, who have agreed through treaty to work together for a common benefit; typically for peace, security, social and/or economic  purposes. Through the accession of its three first Member States, the Kingdom of Morocco, the Dominican Republic and the Republic of Niger, the World Sports Alliance became an Intergovernmental Organization upon the Ministers of Sports of those three countries executing the Rabat Declaration (# E/2007/NGO/1); the official U.N. document which became WSA’s Constitutive Act.

The Three Founding Member States of

World Sports Alliance Intergovernmental Organization

Kingdom of Morocco

Republic of Niger

Domincan Republic

The Creation of the World Sports Alliance Intergovernmental Organization

May 2007, Rabat, Kingdom of Morocco

World Sports Alliance IGO

Model for Sustainable Development

The World Sports Alliance was formed with the stated mission of social and economic development, with a focus on amateur and youth sports as a means to provide education, training, sustainable development, as well as a series of community health and fitness centers known as Global Centers of Excellence. World Sports Alliance Intergovernmental Organization pledged as well to use its diplomatic IGO status to implement the United Nations, then Millennium Development Goals, now Sustainable Development Goals. As an independent Intergovernmental Organization, WSA is free to execute its mission free of undue influence and for the benefit of its Member States.

One of the distinct features of the World Sports Alliance as an Intergovernmental Organization is the fact that it does not charge fees to its Member States. Influenced by the founding President’s entrepreneurial background, World Sports derives its funding through Public-Private partnerships as a means to fulfill its role as an economic development tool, so as to be a true benefit to its Member States. With a background in sports, WSA believes in hard work and education, where sustainable development projects provide the perfect platform to do both.